About
BORN IN MINNESOTA. BUILT FOR THE WATER.
Aqua-Vu was founded in 1997 in Brainerd, Minnesota — by anglers, for anglers. What started as a solution to one simple problem ("what's actually down there?") has grown into the world's leading underwater camera brand, trusted by millions across every continent and application.
OUR STORY
For over 28 years, Aqua-Vu has been the standard in underwater viewing technology. From the frozen lakes of Minnesota to the saltwater flats of the Gulf Coast, our cameras have given anglers, researchers, rescue teams, and underwater explorers a crystal-clear window beneath the surface.
We don't just build cameras. We build confidence. Confidence to know what's down there before you make your next move.
OUR HISTORY
- 1997 — Founded in Brainerd, MN — first underwater camera built for ice anglers
- 2003 — Expanded to open-water applications — first boat-mount system
- 2010 — HD camera technology introduced — industry first
- 2018 — Adopted by SAR teams, fisheries agencies, and marine inspectors
- 2026 — 28+ years, millions of cameras sold, the #1 underwater camera brand worldwide
WHY AQUA-VU
- A pioneer in underwater camera technology
- Over 28 years of underwater viewing innovation
- Designed and developed in the USA
- Trusted by anglers, researchers, rescue teams, and inspectors worldwide
- Built for every season — from ice fishing to open water